It is difficult to offer something new to a popular and already-established company like Spotify. I wanted to work on Spotify because it is an entertainment app that I am most familiar with. The downside of working on this brief is that many ideas have been exhausted. Features like adding a social feed and finding a way to make Spotify social were something I wanted to avoid.
 

I found myself asking how I can market the new feature I am proposing instead of asking myself how I can make this new feature easier to use, view, and access. I can see how this feature can be categorized under “Nice to Haves” as it is not necessarily something a user needs to have a great experience using Spotify. However, I never want to dismiss ideas like these as sometimes, the users might not know what they want and need until they are offered something new.
 

As a big brand with a large subscriber base, I needed a way to make this feature appeal to a wide audience to push development forward. My idea behind this hidden mixtape playlist feature was based on my love for the old-school way of listening to music. It’s a very niche and restricted way of listening to music these days which may not be appealing to everyone since Spotify makes finding and listening so easy. At the end of the day, my wants will no longer matter as much. Research backing and popular appeal are needed to push an idea forward to development.